2023

Prevention You Can Enjoy

Entrant Company

PACO Collective

Category

Video - TV Ad

Client's Name

Cano Health

Country / Region

United States

CHALLENGE:
When thinking of healthcare and preventative care, seniors often associate it as something tedious, boring, and overall unappealing. The lack of holistic programs that are hassle-free, and provide a quality they can trust and understand, makes the decision even harder.

SOLUTION
Create a commercial that showcases the benefits of preventative care, and how to have fun while doing it. This approach allows us to show Cano’s Health holistic programs in a unique way, while proving that prevention can, in fact, go hand in hand with enjoyment while building a better future.

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Credits

CCO / PACO Collective

Pablo Acosta

Executive Creative Director / PACO Collective

Martin Serra

Associate Creative Director / PACO Collective

Enrique Mena

Senior Copywriter / PACO Collective

David Sanchez

Group Account Director / PACO Collective

Renata Teran