2024
Mojo Typeface
Entrant Company
Yijia Xie
Category
Typography - Typefaces / Font System
Client's Name
Handshake
Country / Region
United States
Handshake is the #1 way college students find jobs. We’ve designed a new typeface "Mojo" for the Handshake aimed at Gen-Z students. This typeface draws inspiration from street art and graffiti, embodying a bold, expressive confident attitude. After exploring various graffiti styles, we chose a design that balances legibility with a distinctive personality. Each letter features a unique loop, blending rounded curves and sharp edges. Versatile for outlines or color fills, it complements the Handshake brand typeface “Sans Plomb” and excels in various applications, from social media to advertising.
Credits
Entrant Company
Tom, Dick & Harry Creative
Category
Outdoor Advertising - In-Store
Country / Region
United States
Entrant Company
Splendid Communications, TBWA, The 7 Stars, Ginsters team
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
Entrant Company
SFC Group
Category
Advertising - Magazine Ad (Single)
Country / Region
United States
Entrant Company
ForBrand
Category
Corporate Identity - Brand Identity
Country / Region
China