Saratoga Spring Water x Pantone

For over 150 years, Saratoga Spring Water has stood as an icon of quality and craftsmanship. And while our water is crystal clear, nothing embodies these attributes in such a striking way as our blue bottle. So to cement these qualities in the public eye and deepen our brand’s visual identity and cultural relevance, we looked to do something no other bottled water brand had done before: bring our signature color to life.

Officially naming our color would strategically reinforce brand recognition, drive awareness, and elevate Saratoga’s presence in luxury spaces. It would also embed a striking visual into our brand identity as a true signature, establishing an unmistakable brand asset we could use consistently. We would be able to use it as we visually immersed audiences in the artistry of water through stunning, high-impact photography. The imagery would become more than product photography, using the signature color to exude the same timeless style that defines our brand. It would help every shot feel premium, evocative, and worthy of Saratoga’s status.

To bring this vision to life, we set out to create a campaign where every frame would be as instantly recognizable as Saratoga Signature Blue and create a visual signature as iconic as the water itself. And the campaign delivered, generating a staggering 900 million earned media impressions. We proved that our visual storytelling was truly compelling, as our strategic partnership with Pantone resonated far beyond the beverage category, as social engagement outpaced other notable brand collaborations, including 129% higher than Motorola, 342% higher than CLO, and 398% higher than Ultrafabrics.

With a reach of over 5.6 million, we successfully expanded our audience, prioritizing brand awareness and long-term engagement. Our total engagements hit 67,705, reinforcing strong consumer interest.

Beyond social, our website saw a 54% engagement rate, proving that the campaign didn’t just attract attention, it drove meaningful interactions with the brand.

Most importantly, in transforming Saratoga Signature Blue into an iconic, recognizable asset, we cemented Saratoga’s presence in the luxury space with a cultural moment that was impossible to ignore.